It’s strange to listen to No Age in 2010 after so many years where band’s copied their aesthetic that ultimately copied a 90s aesthetic. I can’t necessarily say that No Age does it better, but there’s something about their songs that often times ring truer than a lot of music that has been released post-Nouns. Maybe it’s because Weirdo Rippers and Nouns were released during the last hiccups of the post-punk revival of the aughts, and so their music sounded fresh for the time. Anyway, I enjoy this one because it sounds like a combination of the two albums, the stranger peaks of Weirdo Rippers with the more accessible, even poppier, sounds on Nouns. It works for me.
“THERE IS A LITTLE PONY IN THE APPLE STORE. What the hell? A beautiful little pony, with a flowing mane, the likes of which my sister would have killed to get for Christmas when she was 7 or 8. And, NOONE is looking at this thing. I wondered: if there were kids in the Apple Store, would they notice? “Yes,” I say. “Yes, they would.” Kids have a magnetic connection to animals. But there are no children in the Apple Store, for the same reason you would not see a child in a jewelry store: things are small and fragile and expensive and shiny. And if you have a child, you probably can not afford Apple products.”—Frank Chimero - There is a Horse in the Apple Store (via clembastow)